Sand Campaigns

SAND’s remarkable campaigns are always something special, setting the bar in the industry, and always communicating the non-mistakable SAND DNA. For this reason, many influential artists have requested to work with SAND, and the campaigns include the work of legendary photographer Helmut Newton and famous rock star Bryan Adams.

The Spring/Summer 2015 campaign features famous dancer Conor McLain as well as singer and actor Tatiana Pajkovic.

Helmut Newton
In 2002 we shot a campaign on location in the glamorous and sizzling Monaco, photographing around the famous harbor and the royal palace perched on the top of the mountain overlooking the city. Helmut Newton was very dedicated to the campaign, expressing enormous satisfaction in his work for SAND.

Rock Star Bryan Adams
– has shot SAND image campaigns 2005 and 2006. One was photographed in an old train remise in Copenhagen, soothing with atmosphere. “Bryan Adams was energetic and very focused as we worked 12 hours in a row in an enormous engine shed, and although freezing cold we had a lot of fun”, tells creative director Søren P. Sand.